Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Apr 21, 2022
SHORTS: Voice tech for the music industry
Thursday Apr 21, 2022
Thursday Apr 21, 2022
It’s all about entertainment on this week’s episode of Talking Shop Shorts.
We revisit our Season 1 chat with Lauren Fitzgerald and James Barlett from Sony Music UK and hear how artists are creating bespoke content for Voice.
To discover more about why voice search is so important to Sony click here, and listen to the full episode.
Three steps to staying in the know:
- Hit like and subscribe wherever you listen to podcasts to make sure you’re first to find out when Season 2 of Talking Shop drops.
- Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available.
- Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Thursday Apr 14, 2022
SHORTS: Voice tech in healthcare
Thursday Apr 14, 2022
Thursday Apr 14, 2022
Season 2 of Talking Shop is coming soon! Until then we are diving into the archive and bringing you Talking Shop Shorts.
This week Vixen Labs CEO James Poulter speaks to Harry P. Pappas. In this episode of Talking Shop Shorts, Harry explains how voice technology could revolutionize nurse call technology.
Harry is the founder of Intelligent Health Association and co-author of ‘Voice Technology in Healthcare: Leveraging Voice to Enhance Patient and Provider Experiences’
How could a surgeon rely on voice tech in the operating theater? Click here to listen to the full episode.
Three steps to staying in the know:
- Hit like and subscribe wherever you listen to podcasts to make sure you’re first to find out when Season 2 of Talking Shop drops.
- Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available.
- Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Thursday Apr 07, 2022
SHORTS: Voice tech in customer service
Thursday Apr 07, 2022
Thursday Apr 07, 2022
As we gear up for Season 2 we’re bringing you Talking Shop Shorts – the best of Talking Shop season 1.
This week we’re going back to Episode 2 “Can voice technology bridge the gap in retail?”. In thisTalking Shop Shorts episode Vixen Labs CEO James Poulter talks to Massimo Volpe and Manolo Almagro about how voice could change customer service.
Massimo is founder of the Global Retail Alliance and Manolo is managing partner at Q Division.
How could we be using voice tech to search for and purchase products? Click here to listen to the full episode.
Three steps to staying in the know:
- Hit like and subscribe wherever you listen to podcasts to make sure you’re first to find out when Season 2 of Talking Shop drops.
- Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available.
- Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Thursday Mar 31, 2022
SHORTS: Voice tech for better customer experiences
Thursday Mar 31, 2022
Thursday Mar 31, 2022
Season 2 of Talking Shop is coming soon, but while we ready our research machine we thought we would dive back into our archive and pull out some insights from season 1 that you might have missed.
In episode 1 of Talking Shop Shorts episode we revisit our chat with Open Voice Network executive director Jon Stine and co-founders of Pragmatic Digital, Scot and Susan Westwater.
Want to hear the full episode and discover how voice technology can be used to create a better customer experience? Just click here.
Three steps to staying in the know:
- Hit like and subscribe wherever you listen to podcasts to make sure you’re first to find out when Season 2 of Talking Shop drops.
- Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available.
Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Friday Jan 07, 2022
BONUS: Media, money metaverse - Voice 2022 predictions
Friday Jan 07, 2022
Friday Jan 07, 2022
Recorded LIVE on Twitter Spaces on January 5, 2022
This bonus episode of Talking Shop features a live panel discussion between Vixen Labs' CEO James Poulter, EVP at Veritone One Sean King and CEO of Attn.Live Ian Utile.
Drawing on the presentations they gave at Voice Summit 2022, the trio give a fascinating account of where they see voice heading over the next 12 months. And it is everywhere.
We talk about moving on from voice as a 'plaything', and what comes after the smart speaker, exploring voice in the metaverse and the possibility of voice NFTs (or NFVs as JP has coined them).
Want to join the team? We're recruiting! Check out vixenlabs.co/careers to find out more.
Thursday Nov 11, 2021
8. Voice Commerce: When Shops Talk Back
Thursday Nov 11, 2021
Thursday Nov 11, 2021
Shopping nowadays is a gratifying act. But voice shopping is even better. Because it satisfies the human need to ask for what we want, to talk about what we like, and to do so effortlessly.
Sure, voice shopping is here to make transactions, complicated returns, and other tedious procedures easier for everyone. However, voice plays another fundamental role in our shopping experience: it’s natural, it’s personal.
To explain more on how voice can change the future of shopping around, we’ve invited Procter & Gamble ex-Executive Milan Turk on this eighth and last in the VCI 2021 series episode. Listen now!
Don’t forget to download our full VCI 2021 report for a comprehensive analysis of the most recent voice user trends in the UK, US and Germany,
And follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Thursday Nov 04, 2021
7. Ordering McDonald’s Via Voice?
Thursday Nov 04, 2021
Thursday Nov 04, 2021
As safe takeaway evenings replaced eating out habits in the pandemic, voice adoption increased among fast food lovers. Fast, convenient, and touchless.
It’s no surprise that McDonald’s wanted to be a pioneer in this field. Together, we created a skill that satisfies top consumer needs such as finding their nearest McDonald’s, checking opening times and services, initiating an order, and more.
To talk about the Amazon Alexa McDonald’s skill in the UK, as well as voice tech and multi-platform integrations in the fast food industry, we welcome Steve Pearce, Digital Portfolio Manager at McDonald’s UK.
For a more comprehensive view on voice user trends across industries in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Thursday Oct 28, 2021
6. Can Voice Become The New Contactless Payment?
Thursday Oct 28, 2021
Thursday Oct 28, 2021
The past couple of years have affected not only our entertainment patterns, but also how we spend our money - and if we are spending, then we need to know what's in the bank!
The insurance and banking sectors are slowly adopting voice-first technology to identify customer pain points and relieve them. From PSD2 integrations to balance-checking voice skills, the full potential of voice is yet to be revealed. Dr. Robin Kiera, insurance and finance specialist, founder of Digitalscouting and renowned world speaker, joins us today to highlight where the appetite for voice is in banking.
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Thursday Oct 21, 2021
5. Reviving Travel Through Voice Experiences
Thursday Oct 21, 2021
Thursday Oct 21, 2021
The travel sector has been one of the most disrupted by the pandemic. But instead of counting their losses, companies like Contiki focused on winning at customer service and top-of-funnel content.
In this episode, we speak with Lottie Norman, Content Marketing Director at Contiki, to explore the role of voice in their strategy. Voice assistance, podcast efforts, and adopting a multi-channel approach have not only supported travelers during the pandemic, but also reminded them of how good travel can get. Tune in!
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Other skills and content mentioned here:
Amazon Alexa Skill – Contiki: Pack My Bags
Contiki Podcast – Out of Office
Contiki YouTube Series – The Road Trip
Thursday Oct 14, 2021
4. Voice Tech Is Transforming Entertainment
Thursday Oct 14, 2021
Thursday Oct 14, 2021
Entertainment is one of the original voice use cases on smart speakers. But, as ambient experiences evolve, more marketing opportunities arise through voice.
Nowadays, skills like Paloma’s Bedtime and Hand Wash Tunes open new avenues for fans to connect with artists outside usual circumstances. And, while more and more people are searching for music based on mood and time of day, a great voice strategy can increase artist discoverability.
We’re chatting about new voice trends in entertainment with James Bartlett and Lauren Fitzgerald of Sony Music UK. Tune in!
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.