Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Oct 21, 2021
5. Reviving Travel Through Voice Experiences
Thursday Oct 21, 2021
Thursday Oct 21, 2021
The travel sector has been one of the most disrupted by the pandemic. But instead of counting their losses, companies like Contiki focused on winning at customer service and top-of-funnel content.
In this episode, we speak with Lottie Norman, Content Marketing Director at Contiki, to explore the role of voice in their strategy. Voice assistance, podcast efforts, and adopting a multi-channel approach have not only supported travelers during the pandemic, but also reminded them of how good travel can get. Tune in!
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Other skills and content mentioned here:
Amazon Alexa Skill – Contiki: Pack My Bags
Contiki Podcast – Out of Office
Contiki YouTube Series – The Road Trip
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