Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Oct 14, 2021
4. Voice Tech Is Transforming Entertainment
Thursday Oct 14, 2021
Thursday Oct 14, 2021
Entertainment is one of the original voice use cases on smart speakers. But, as ambient experiences evolve, more marketing opportunities arise through voice.
Nowadays, skills like Paloma’s Bedtime and Hand Wash Tunes open new avenues for fans to connect with artists outside usual circumstances. And, while more and more people are searching for music based on mood and time of day, a great voice strategy can increase artist discoverability.
We’re chatting about new voice trends in entertainment with James Bartlett and Lauren Fitzgerald of Sony Music UK. Tune in!
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
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