Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Nov 04, 2021
7. Ordering McDonald’s Via Voice?
Thursday Nov 04, 2021
Thursday Nov 04, 2021
As safe takeaway evenings replaced eating out habits in the pandemic, voice adoption increased among fast food lovers. Fast, convenient, and touchless.
It’s no surprise that McDonald’s wanted to be a pioneer in this field. Together, we created a skill that satisfies top consumer needs such as finding their nearest McDonald’s, checking opening times and services, initiating an order, and more.
To talk about the Amazon Alexa McDonald’s skill in the UK, as well as voice tech and multi-platform integrations in the fast food industry, we welcome Steve Pearce, Digital Portfolio Manager at McDonald’s UK.
For a more comprehensive view on voice user trends across industries in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
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