Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Oct 07, 2021
3. How Voice Can Improve Healthcare
Thursday Oct 07, 2021
Thursday Oct 07, 2021
Imagine a world where voice assistants tell you the pathogen levels in the operating theatre. Or where they take the pressure off medical staff by performing tasks such as readjusting lights and room temperature for patients.
In our third episode, we speak to serial entrepreneur and book author Harry P. Pappas about how voice technology can revolutionise the healthcare sector. Harry is the founder of Intelligent Health Association and co-author of ‘Voice Technology in Healthcare: Leveraging Voice to Enhance Patient and Provider Experiences’, as well as a great believer in the power of voice to engender change in the way people receive and provide care on a global scale.
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Thursday Sep 30, 2021
2. Can Voice Technology Bridge the Gap in Retail?
Thursday Sep 30, 2021
Thursday Sep 30, 2021
In this episode, we’re looking at the implications of voice in retail with Massimo Volpe, founder of Global Retail Alliance, and Manolo Almagro, Managing Partner at Q Division.
Sure, we think transactionally when it comes to e-commerce, but what about using voice to turn this seemingly cold interaction into a more human experience? Could it be that, in the future, companies use voice tech to sense and soothe customer anger?
Join in our conversation prompted by the findings of our Voice Consumer Index 2021, which reveal not only the most recent voice trends in retail, but also how people expect to use voice technology to search for and purchase products in the near future.
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Thursday Sep 23, 2021
1. Voice Tech: From Toy To Marketing Tool
Thursday Sep 23, 2021
Thursday Sep 23, 2021
The numbers have spoken — 91% of voice consumers are using voice search via a website, mobile app, or smart speaker.
In this episode, James is joined by Jon Stine, executive director at the Open Voice Network, and Susan and Scot Westwater, co-founders at Pragmatic Digital, to discuss this and some other key findings in the Voice Consumer Index 2021, recently compiled by Vixen Labs in partnership with the Open Voice Network.
The report digs into how consumers use voice to search for brands and even make purchases across three regions — the UK, US and Germany.
Alongside an exclusive analysis of the report straight from white paper co-authors Susan and Scot, this episode focuses not only on unpacking the data, but also providing insight on how to use it to create a better experience for the consumer.
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
Monday Sep 13, 2021
Trailer — Talking Shop, Get Ready for Season 1
Monday Sep 13, 2021
Monday Sep 13, 2021
People are becoming increasingly interested in Voice on websites, mobile apps, and through smart speakers. But how exactly? And how can brands harness the power of Conversational Design, AI, and Voice-First experiences to enhance their marketing strategy?