Talking Shop Hosted by Vixen Labs CEO James Poulter, Talking Shop unpacks the latest trends in voice technology and consumer attitudes towards voice assistants across the board—smart speakers, mobile, web search—in the UK, US and Germany. Are you curious about how voice works in marketing? With 60% of people across all surveyed markets being voice users, it’s becoming increasingly clear that voice is a valuable marketing tool that should become a part of every brand’s strategy right now. - Hit like and subscribe wherever you listen to podcasts to make sure you don’t miss the next episode of Talking Shop - Sign up to our mailing list at vixenlabs.co to find out when our next research findings are available. (Hint: New report coming June 2022) - Follow us on social media @Vixen_Labs on Twitter, Vixen Labs on LinkedIn and @vixen_labs on Instagram.
Episodes
Thursday Sep 30, 2021
2. Can Voice Technology Bridge the Gap in Retail?
Thursday Sep 30, 2021
Thursday Sep 30, 2021
In this episode, we’re looking at the implications of voice in retail with Massimo Volpe, founder of Global Retail Alliance, and Manolo Almagro, Managing Partner at Q Division.
Sure, we think transactionally when it comes to e-commerce, but what about using voice to turn this seemingly cold interaction into a more human experience? Could it be that, in the future, companies use voice tech to sense and soothe customer anger?
Join in our conversation prompted by the findings of our Voice Consumer Index 2021, which reveal not only the most recent voice trends in retail, but also how people expect to use voice technology to search for and purchase products in the near future.
For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report.
And don’t forget to follow us on social media for unlimited tips and insights on voice:
@Vixen_Labs on Twitter,
Vixen Labs on LinkedIn,
and @vixen_labs on Instagram.
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